Best Times to Post on Social Media Overall
Each social platform has its own benefits depending on your goals, content type and audience. If you’re noticing your engagement isn’t where you want it to be, consider revisiting your social media goals and overall KPIs. Of course, knowing which days you get the most engagement helps you reach those goals as well.
While interpreting the data for each social network individually, we consistently noticed that the highest times of engagement were Tuesdays, Wednesdays and Thursdays at 9 or 10 a.m. Midweek mornings proved to be a successful time across most social platforms, including Facebook, Instagram, Twitter and LinkedIn.
- Best times to post on social media overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.
- Best days to post on social media: Tuesdays through Thursdays
- Worst days to post on social media: Sundays
There’s more to posting on social media than this quick stat though. Each network saw varying ranges of engagement throughout the week and at remarkably different times. And once industries are factored in, engagement varies even more. So while Tuesdays through Thursdays at 9 or 10 a.m. are generally the best times to post on social, there are a few more factors to consider before you schedule any posts.
