Taiping Fish Porridge is a gourmet congee restaurant catering specifically to the Chinese market. Enjoying the finest fish porridge made with fresh, high-quality ingredients.
How We Work
Challenges
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Challenges
Specialising solely in congee, the product range may seem limited, and the location of the restaurant is somewhat off the beaten path. Consequently, the establishment aims to increase its visibility and attract more foot traffic.
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Solution
To achieve this goal, we propose leveraging various festivals, customised events, and promotions tailored to the target audience. By successfully driving traffic through these initiatives and tailoring marketing strategies to the characteristics of the cuisine, we can create content that resonates with the audience. This customization allows for the creation of diverse marketing plans aimed at boosting the restaurant's performance.
