What is SEO?
SEO Stands for Seach Engine Optimization, It’s the pratice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through organic search engine results.
SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.
Which search results are “organic”?
Organic search results are the ones that are earned through effective SEO, not paid for (i.e. not advertising).
Today, search engine results pages (also known as “SERPs”) contain more advertising and more dynamic organic results formats (also known as “SERP features”) than ever before. New SERP features continue to emerge, largely as a result of what people are looking for.
For example, if you search for “Johor weather,” you’ll see a weather forecast for the city of Johor directly in the SERP instead of a link to a site that might have that forecast.
Some Google SERP features are organic and can be influenced by SEO. These include featured snippets and related questions.
Why SEO is important?
SEO is important for business because it provides organizations with the visibility, they need to attract customers during this digital era. Brands without a strong online presence will find themselves lagging behind the competition because 81% of customers and 94% of B2B purchasers will conduct online research before making a purchase.
A strong SEO strategy will allow brands to place their websites and content prominently on the SERPs for pertinent keywords, grabbing the attention of potential customers and directing them into the sales funnel.
If we use SEO we can find the description as a complete sentence, because at the time of setup we can preview how the description will look like in google search results. For example, in the following example:
What search would be like without SEO?
It’s difficult to imagine how we would ever discover websites, companies, or the information we look for on a daily basis without SEO. As users, we would have to search much further and more diligently to find worthwhile websites as opposed to those that simply manipulate the search engine results to appear on the top page.
In essence, SEO is crucial since it makes sure that average people don’t have to spend more than a few seconds looking for the information or goods they need.
Without the use of SEO google search results page appears the description may be incomplete, the sentence will appear in … . For example, the figure below.
JNDesign selected Yoast SEO to help customers optimize their WordPress websites and content for search engines because Yoast SEO is the #1 WordPress SEO plugin and contains everything that you need to manage SEO. We provide services to write keyphrases and descriptions for each page. Good keyphrases and descriptions can improve the ranking in search engine result pages.