Sparked by the love of solid wood, Boo Furniture Sdn Bhd started in 2014 with the aim of furnishing homes with the warmth of this earthy element. In the following years of engaging home and business owners in dialogue, Boo evolved to tailoring every order to customer’s specific requirement.
How We Work
Challenges
02
Challenges
With their products known for their high uniqueness and correspondingly higher prices, the brand's target audience is relatively small. Seeking to increase brand awareness and reach the right customer base, Boo Furniture employs a strategic approach.
03
Solution
We leverage the practicality, storytelling, and referenceable design styles of the brand's products to resonate with people and boost organic page likes and post engagement. By creating more branding content, we aim to expand the brand's visibility and recognition.
Through these strategies, Boo Furniture navigates its niche market, increasing brand recognition and attracting the right audience for its distinctive offerings.
