To achieve these goals, we implement interactive and educational social media posts to enhance brand visibility and build customer trust. Additionally, we utilise targeted advertising based on common health concerns to attract a more precise customer base. Leveraging Key Opinion Consumers (KOC) on platforms like Xiaohongshu (Little Red Book) for online consultations further appeals to the younger demographic. Through these strategies, Conning TCM Clinic effectively boosts its brand recognition, attracts the desired customer base, and garners more appointments, particularly among the younger generation.