Johor Furniture Fair was organised by Johor Bahru Furniture Association, the largest Furniture & Home product by a group of Johor Quality Supplier (Factory & Retails). It offers a one-stop solution for consumers seeking renovation and upgrades. Attracting over 100 exhibitors and 30,000 visitors annually, it remains the most preferred home exhibition in Johor.
How We Work
Challenges
02
Challenges
During the mid-year and year-end stages, there are numerous furniture and appliance exhibitions. To stand out, businesses need to highlight their unique features and competitive advantages.
03
Solution
To address these challenges, we diversify advertising strategies to help exhibitors stand out during peak periods. Featuring super sales, attractive prizes, and over 100 brands, we create a compelling offer for visitors. Our approach includes targeted Facebook Ads with engaging content and collaborations with Xiaohongshu (XHS) KOCs to engage younger consumers through authentic content. Additionally, Google Display Ads ensure maximum visibility and help exhibitors stand out from the competition.
