辣翻天Malapot is a Malaysian restaurant specialising in Chinese cuisine, targeting primarily the Chinese market.
How We Work
Challenges
02
Challenges
With a relatively limited product range and a location slightly off the beaten path, the establishment aims to boost its visibility and attract more foot traffic.
03
Solution
To achieve this, we propose customised product packages, such as the RM9.90 individual serving of spicy hot pot, coupled with leveraging the promotional effect of Key Opinion Consumers (KOC) on the Xiaohongshu (Little Red Book) platform. By tailoring special food promotions and offers, we aim to increase customer flow and elevate the restaurant's reputation.
